This is a hard one to rank. It's great for Chuck Palahniuk but good as a stand alone novel. I just want to put out there that he writes the same novel over and over again (just like sci-fi by Michael Crichton and horror by Stephen King). This is probably his best version of his one book.As a stand alone it's hilarious. Dark humor yes, but if you didn't know that going in you'll figure it out soon enough. Hopefully you'll also pick up on the sarcasm. The entire book is written as a wry parody of subversion, rather than being a manual to subversion itself. They all sign up and join a group with a uniform and standard haircut to make sure that they are different... Whether you read it as the army, religion or the many people who read/saw this and wanted to be just like all of those individuals, it fits.Fun to read. Not dumb but subtly crafted either.